How does one explain to a rational fellow-being that it makes sense to purchase a preamplifier costing about the same as a small car? One might begin with a few questions: Can you put a price on emotions? On the memory of the birth of your first child? How much would you pay to re-experience a triumph the first time or all over again? We believe that some things in life are simply priceless. And it’s all the more gratifying that some of them are affordable all the same – like, for instance, the spellbinding audio experience that awaits you with the PRE G2. Unbelievably emotional moments will return with every piece of music it plays. And your decision to treat yourself to the PRE G2 is less irrational than it seems – people buy products by Porsche, Patek Philippe or Picasso for much the same reason.

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